The Rare Beauty Soft Pinch Powder Blush by Selena Gomez is Currently Available at Sephora: Look through the Selection

Introducing my latest beauty obsession! The new Soft Pinch Luminous Powder Blush from @rarebeauty is now available at @sephora and @spacenk, and I couldn’t be more excited. I’m thrilled to finally share it with you all,” the singer exclaimed in the caption of an Instagram video showcasing behind-the-scenes snapshots from her Rare Beauty photoshoot.

Priced at $26, this powder blush combines the best features of Rare Beauty’s Positive Light Silky Touch Highlighter and their popular Soft Pinch Liquid Blush, all packaged in an ergonomic compact for easy application.

Featuring a radiant spectrum of colors and a weightless, silky texture, applying this blush is a breeze. I recently had the chance to test out several shades, and I’m instantly smitten with how effortlessly it glides on—even though I have a soft spot for liquid blushes. The powder blush applies smoothly and offers just the right amount of shimmer. Plus, it’s versatile enough to use not only as a blush but also as a highlighter.

Check out the video below to see Gomez’s blush photoshoot session for Rare Beauty.

Soft Pinch Luminous Powder Blush comes in six vibrant shades, including four of the best-selling Soft Pinch Liquid Blush hues: Hope (nude mauve), Happy (cool pink), Joy (muted peach), Love (terracotta), Truth (mauve maroon), and Cheer (light warm pink). You can purchase the blush online at RareBeauty.com and Sephora.

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